
Kermit, how do you know I’ve been listening to Emmylou Harris more than Miles Davis? The shirt gives it away?

Only very serious and respectful readers should continue! (c) heraldscotland.com
I should say at the outset that I’m having a bit of fun with this. I don’t really have the data to really prove that the answer to my headline is definitely ‘yes’, but things are happening which suggest it may not be so far off and whacky an idea as it might have been even a few years ago.
The Herald’s daily average paper sales fell 10% to only 28 900 in the second half of 2017 with the website getting around 88 400 visitors.
http://www.bbc.co.uk/news/uk-scotland-scotland-business-39076470
There are perhaps around 100 other stories in the print edition and even the online version will have around 50. How many actually read the David Torrance piece? That photo must scare off thousands. How many just skim the headlines and pass him by? I don’t have the answer, but I’d guess it’s a lot less than the overall sales or visitors. According to research by Campaign, 8 out of 10 only read the headline.
https://www.campaignlive.co.uk/article/eight-ten-people-read-headline/1374722
Could David be getting only a few thousand readers? Five thousand? Does that seem harsh or generous?
Talking-up Scotland, on a good day, comes close to 10 000 visitors with the more controversial reports getting around 4 to 5 000 actually opening the full text. On top of that, four or five bloggers will re-blog reports to an unknown number, some of whom may re-blog again, and so on. I’ve just heard (below) that one reblogs to another 5 000! In these cases, typically, 50% of my text can be seen without having to come to my blog for the full report. In addition, around 1 500 follow me on Twitter and Facebook and some of these people re-tweet or share the link to followers and friends, and so on. Many of these are, of course, in the first group of those who open the full text, but others will get the headline.
I know this is full of uncertainties but is my headline completely out of the question these days? Now, some readers may remember this from 2016:
Savaged by David Torrance is like being savaged by…..well, whatever, it was still a bit hurtful
and think I have a wee grudge. Well maybe I do but it’s just a wee one after watching the SNP broadcast allegedly spoofing him, twenty times.
Finally, I was a hipster back in the day when it was a real thing – full-beard, jazz collection, Kerouac novels and claiming to be an existentialist. Luckily all photographs have been lost or destroyed after Dylan told me ‘Ah but I was so much older then, I’m younger than that now’ and I got out from up my own arse.
Pounced with fire on flaming roads using ideas as my maps
“We’ll meet on edges, soon, ” said I, proud ‘neath heated brow
Ah, but I was so much older then, I’m younger than that now
Lies that life is black and white spoke from my skull, I dreamed
Romantic facts of musketeers foundationed deep, somehow
Ah, but I was so much older then, I’m younger than that now
To memorizing politics of ancient history
Flung down by corpse evangelists, unthought of, though somehow
Ah, but I was so much older then. I’m younger than that now
Spouted out that liberty is just equality in school
“Equality, ” I spoke the word as if a wedding vow
Ah, but I was so much older then, I’m younger than that now
Fearing not that I’d become my enemy in the instant that I preach
My existence led by confusion boats, mutiny from stern to bow
Ah, but I was so much older then, I’m younger than that now
Deceived me into thinking I had something to protect
Good and bad, I define these terms quite clear, no doubt, somehow
Ah, but I was so much older then I’m younger than that now









