(c) Daily Record
From gov.scot yesterday and perhaps linked to my previous piece on record investment in Scottish hotels last year and under the headline:
‘20% more visitors from Europe choosing to come to Scotland.’
‘The latest statistics show the number of overseas tourists coming to Scotland has increased by 15% in one year – driven by a substantial rise in European visitors. Figures released today by the Office of National Statistics (ONS) show 20% more visitors from Europe came here in the 12 months to September 2017 – a total of 1.8 million people – and spent £1.1 billion, 24% more than during the previous 12 months. For the UK as a whole, the increase in European visitors in this period was lower, at 6%, with expenditure up 1%.’
This is very marked contrast between Scotland and the UK which requires explanation. While it is impossible to be certain, it seems likely that a combination of the quality of the attractions, the Outlander effect and a perceived sense of greater security away from the terrorism-afflicted capital cities will be behind much of this. The benefits of the weaker pound apply to the whole of the UK and cannot be responsible for this difference between Scotland and the rest. See these recent reports for more:
I appreciate that the evidence of avoiding perceived terrorist threat is, so far, only from North American tourists.