European visitors increase spending in Scotland by 24 times the increase in the UK as a whole!

Falkirk-Wheel

(c) Daily Record

From gov.scot yesterday and perhaps linked to my previous piece on record investment in Scottish hotels last year and under the headline:

‘20% more visitors from Europe choosing to come to Scotland.’

we read:

‘The latest statistics show the number of overseas tourists coming to Scotland has increased by 15% in one year – driven by a substantial rise in European visitors. Figures released today by the Office of National Statistics (ONS) show 20% more visitors from Europe came here in the 12 months to September 2017 – a total of 1.8 million people – and spent £1.1 billion, 24% more than during the previous 12 months. For the UK as a whole, the increase in European visitors in this period was lower, at 6%, with expenditure up 1%.

https://news.gov.scot/news/international-visitors-on-the-rise

This is very marked contrast between Scotland and the UK which requires explanation. While it is impossible to be certain, it seems likely that a combination of the quality of the attractions, the Outlander effect and a perceived sense of greater security away from the terrorism-afflicted capital cities will be behind much of this. The benefits of the weaker pound apply to the whole of the UK and cannot be responsible for this difference between Scotland and the rest. See these recent reports for more:

Scotland wins two Rough Guide Readers’ Awards – Favourite destination and most welcoming country.

‘Outlander links see visitors to historic sites soaring’

‘BLOODY HELL Robert the Bruce movie Outlaw King will feature some of the bloodiest battle scenes in cinema history’, put Braveheart in the shade and boost tourism like Outlander.

North Americans lead surge in Scottish tourism because they feel safer here

I appreciate that the evidence of avoiding perceived terrorist threat is, so far, only from North American tourists.

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8 thoughts on “European visitors increase spending in Scotland by 24 times the increase in the UK as a whole!

  1. Bugger (the Panda) January 19, 2018 / 11:20 am

    There is still a lot of respect love and admiration for Scotland, outside the UK

    Liked by 2 people

  2. johnrobertson834 January 19, 2018 / 11:26 am

    Have you been there? It’s very strange for a Bairn to go from Camelon through Tamfourhill and into this cosmopolitan little bubble full of bourgeois foreigners.

    Liked by 2 people

    • Derek January 19, 2018 / 11:43 am

      Bairns are bemused to find they have a tourist industry. The Falkirk triangle of the boatlift, the Kelpies and a slightly resurgent Callander House. Who’d a thocht it?

      Liked by 2 people

  3. Bugger (the Panda) January 19, 2018 / 11:45 am

    Gotcha

    and no, I’ve never been there but…

    Liked by 1 person

  4. gavin January 19, 2018 / 1:57 pm

    And how did Scotland’s colonial media portray what is a good news story?
    “Scotland overrun and unable to cope with tourists—Skye “swamped” ( to use a good Thatcherite word) by people by people spending their dollars, yen, Euros and yuan and not a parking place or toilet to be had”.
    We are all apparently doomed by throngs of happy, smiling visitors, laden with cameras, bridies and bottles o’ ginger, and Jackie had to put on her glummest face (not for the first time) and report, thrawn-gabbit, on this ongoing disaster.

    Take a bow Scotland, and a selfie while doing it!

    Liked by 2 people

  5. Alasdair Macdonald January 19, 2018 / 2:16 pm

    Youse are talkin aboot things that’s no snow! That’s what the BBC sees is important. It is winter and it is snowing so it must be that Humza Yusaf’s fault. It never snowed when Donald Dewar, Henry McLeish and Jack McConnel were FMs.

    The BBC does not print things that do not fit the criterion of ‘Scotland is pure shite.’

    Liked by 2 people

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