I’ve already reported on the big increases in tourism linked to Scotland historic sites in:
Visitors to Scotland’s historic sites surge by 470 000 to reach more than 4.5 million, breaking all records, in only 11 months!
North Americans lead surge in Scottish tourism because they feel safer here
Now, of course, Outlander plays fast and loose with the accuracy of the locations with, for example, Falkland playing 1940s Inverness. Blackness and Doune castles also get star-billing with new titles.
However, never mind that. Visitor number are massively up. Doune Castle’s income is up 62%. Blackness Castle is up 72%! Aberdour Castle visitors have risen by 58%, Linlithgow Castle by 43% and Glasgow Cathedral up by 39%.
Andi it’s not just Americans coming to see Outlander sites, Indians are arriving in large numbers to see the locations of their massive audience Bollywood films. Remember Bollywood is bigger than Hollywood now. See:
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