A survey undertaken by Good&Co in 2014 found quite marked differences between the Scots and rUK visitors to their site. Good&Co get around 200 000 visitors to their site per month (https://www.trafficestimate.com/good.co) and most of them complete a personality profile to enable the site to direct them toward careers or even specific companies. Here’s how they describe themselves:
‘Good&Co is an app that guides professionals towards meaningful careers by analyzing people’s personalities to find them their ideal company culture. Utilizing psychometric data, Good&Co has created forward-thinking, innovative tests that give you a personality profile and measure your compatibility with various companies.’
I was unable to find just how many Scots and rUK citizens were involved in this but Good&Co reported that they were able to confirm their findings. With around 2.5 million visitors per year, their sample is likely to be more than large enough though self-selecting and perhaps disproportionate to the base population sizes. See this diagram as illustration of the frequency of personality traits revealed by the two groups:
Here’s how Good&Co summed up
‘Good.Co’s regional profile of Scotland tells us that if Scotland were a person, s/he would best match the Advocate personality type: fair-minded, plain-speaking, just, stoic, and perceptive. The perfect type for a doctor, in fact, which is exactly what our job-matching algorithms recommended based on the averaged personality traits of our Scottish users.’
I know that there is a lack of transparency in this research but does it ring true?