Scottish hotels outperform those in rest of UK: STV report good news for Scotland’s economy but fail to understand it

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(c) Daily Telegraph

STV News, today, reported:

‘Scottish hotels were the UK’s best-performing in 2017. Success is attributed to influx of overseas visitors caused by a weak pound.’

I’ll come back this basic misunderstanding which has the effect of downplaying the real strengths of the tourism industry, below. Average hotel revenue in Scotland was up 5% compared with 4% in Wales, 2.2% in Northern Ireland and under 2% in England.

https://stv.tv/news/east-central/1413056-scottish-hotels-were-the-uk-s-best-performing-in-2017/

While the weak pound has no doubt played a part in increased tourism across the UK, this does not explain the differential, with Scottish tourism numbers and revenue soaring above that of the rest of the UK, due to the increased quality of our attractions, perceived safety away from the terrorism-affected centres such as Paris and London, whisky and the particular appeal of locations used in the Outlander series and other historical dramas. See these for fuller accounts:

Scottish tourism growth outpaces that in UK

Whisky tourism boom expected to add to record year for Scottish tourism in 2018

‘BLOODY HELL Robert the Bruce movie Outlaw King will feature some of the bloodiest battle scenes in cinema history’, put Braveheart in the shade and boost tourism like Outlander.

‘Scotland enjoys tourism boost thanks to interest in Gaelic’

North Americans lead surge in Scottish tourism because they feel safer here

17% increase in visits to Scotland’s historic attractions with massive Outlander effect

414% increase in Chinese tourist spending since 2007!

 

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