(c) Daily Telegraph
STV News, today, reported:
‘Scottish hotels were the UK’s best-performing in 2017. Success is attributed to influx of overseas visitors caused by a weak pound.’
I’ll come back this basic misunderstanding which has the effect of downplaying the real strengths of the tourism industry, below. Average hotel revenue in Scotland was up 5% compared with 4% in Wales, 2.2% in Northern Ireland and under 2% in England.
https://stv.tv/news/east-central/1413056-scottish-hotels-were-the-uk-s-best-performing-in-2017/
While the weak pound has no doubt played a part in increased tourism across the UK, this does not explain the differential, with Scottish tourism numbers and revenue soaring above that of the rest of the UK, due to the increased quality of our attractions, perceived safety away from the terrorism-affected centres such as Paris and London, whisky and the particular appeal of locations used in the Outlander series and other historical dramas. See these for fuller accounts:
Scottish tourism growth outpaces that in UK
Whisky tourism boom expected to add to record year for Scottish tourism in 2018
‘Scotland enjoys tourism boost thanks to interest in Gaelic’
North Americans lead surge in Scottish tourism because they feel safer here
17% increase in visits to Scotland’s historic attractions with massive Outlander effect
414% increase in Chinese tourist spending since 2007!
Talking-up Scotland 
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