Watching Yes/No: Inside the Indyref episode one, 37 minutes in, I was struck by this:
‘Critically what Andrew’s research revealed was that middle voters were not equidistant between No and Yes.’
Andrew Cooper, PM David Cameron’s Chief Adviser:
‘They weren’t willing to say yes to independence, but their hearts were very close to it. More than three-quarters of them said that their feeling about the referendum was summed up by the phrase: ‘My heart says I want independence for Scotland, but my head says it may be too risky.’
‘And we concluded that with the time and resources we had available the central thrust of the campaign strategy had to be to focus on the risks because it was only those risks that were stopping them from being Yes voters.’
‘I was very clear that the economic argument was their Achilles heel.’
So, right at the start, the No campaign was to take the low road, negative, fear-based, heartless:
Like most of you, I knew this, but I hadn’t heard those leading the No campaign admit so openly, yet untroubled, that they had conspired to rob the majority of what they wanted in their hearts.
What they revealed, by their words and by their calm demeanour, lacking even a trace of embarrassment never mind shame, is the cold psychopathic nature of their minds – self-centred, entitled, superior, callous – let me never meet any of them. I used to box, as recently as 1964.