It’s now more than a year after the BBC’s own survey found Scots to be much more dissatisfied than those in non-Scottish parts of the UK and some months after its infamous attack on Wings over Scotland, removing online content, let us see its bias, in full exposure.
I have used BBC Scotland’s own research guidelines (shared with SFA)* and its royal charter, even after Phil’s crash, in this analysis which will help readers grasp the importance of the research in terms of the Scottish population as a whole.
Survey question 1 reveals the significantly lower satisfaction-level of Scots with the BBC:
Even more revealing here, question again reveals significantly fewer respondents satisfied with ‘value for money’:
However, the BBC has interpreted responses here to be entirely about the cost of the licence presuming that the service is otherwise valued. You can imagine the wags – ‘Miserly Jocks too mean to pay for BBC licence!’
It seems, however, more than likely, after all the controversy over BBC bias with mass protests at Pacific Quay, public attacks by the First minister at the time, surgical strikes by Wings, Indyref2, James Kelly and long after research by leading academics, that ‘value for money’ responses must be taken to include consideration of that value in terms of accuracy, balance, impartiality (lack of bias) as described in the BBC’s royal Charter, requiring it to ‘inform’. Unable to extract any for whom the service is satisfactory but ‘a bit dear, ye ken’, let’s see what the above means converted from the sample percentages to the whole population.
Only Just over a third (37%) were satisfied, leaving 63% not so. 63% of Scotland 5.4 million souls is 3.4 million. I should remove the weans and the bairns but not those old enough (over 6) to have reached the national average reading and comprehension level of 10 years equivalent. So, let’s say 3 million*.