Definitely Good News for Scotland as the Seriously Nasty Paper, the Daily Mail, suffers massive losses in one year


(Thanks to Ludo for alerting me to this)

In the last year alone, shares in publisher Daily Mail and General Trust (DMGT) have dropped 28%. That rate of fall, if maintained, leads to oblivion in three or four years. The Daily Mail, Mail on Sunday and Metro owner reported pre-tax profits down 13%, again in one year.


The Scottish Daily mail had a circulation in December 2009 of 113 771 and in 2014, the UK circulation was 1 708,006. I can’t find 2017 figures, but I think we get the picture looking at the steep decline in the graph above (for the Sun too!). Extending the line for two years and the UK version (total?) looks like getting very close to just over 1 000 000 in 2017 and utterly non-viable in another two or three. As for the Scottish version, assuming the same pattern, they lost around 70 000 just in the last two years. Given that we only have the 2009 figure, eight years ago, how low might their sales be now? This is the end of times for many in the mainstream media and if the decline persists the Scottish Daily Mail disappears from our stands in two to three years!

Praise the lord and pass the ammunition!


11 thoughts on “Definitely Good News for Scotland as the Seriously Nasty Paper, the Daily Mail, suffers massive losses in one year

  1. John December 1, 2017 / 9:12 pm

    Hooray , hopefully they will ALL bite the dust sooner rather than later !

    Liked by 2 people

  2. Alasdair Macdonald December 1, 2017 / 11:04 pm

    While I hope you are right, looking at the 65 year trend shown in the graph its sales are down from 2.1 million to 1.7 million. This might indicate a far slower period until its demise. In addition, apart from The Sun, it has shown the least rate of decline.

    Much of the decline in newspaper sales can be attributable to readers going online and Mail Online is reasonably successful, perhaps largely due to its fairly high dosage of salacious items.

    So, I am not cheering yet.

    I was not raised as a Calvinist to be optimistic. We are doomed!

    Liked by 1 person

  3. johnrobertson834 December 2, 2017 / 9:00 am

    After 50 plus years of listening, I seem to have developed a condition whereby everything makes me think of a song – Songulitis?


    • gavin December 2, 2017 / 10:19 am

      Valley Boyo Syndrome.
      A phenomenon redolent of the love struck, lighthouse keepers, or those who remember “the sixties”.

      Take your pick, John.


      • johnrobertson834 December 2, 2017 / 12:50 pm

        Valley Boyo Syndrome? Tell me more? Remember the 60s? I’m still dressing the same way kinda like Neil Young?


  4. gavin December 2, 2017 / 10:08 am

    Not so much a newspaper, more “Pravda” for the Alt-Right.
    And as such, they wont be fazed by losing a few bob.

    Liked by 1 person

    • johnrobertson834 December 2, 2017 / 12:51 pm

      Probably but it’d be nice not to see the paper version on stands, slobbering


  5. Sam December 3, 2017 / 10:19 am

    In Scotland is it important for “The Organs Of TheState” to make a profit? Or do they get their funding from another source? If profit was important why not cater for the views of half the population?


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