Such is the extravagant wealth and mass attendances at the top games in England with a dazzling array of highly-gifted players, the Scottish game can look a bit modest, but it’s an unfair comparison. I watch Sportscene, enjoy a lot of the football played and I much prefer Stephen Thomson and Michael Stewart teasing each other in the analysis part to most of the nasty criticism from ‘those well-past-it’ or ‘the never-were-that-great-themselves’, on Match of the Day. We have Kris Boyd’s hilarious goal celebrations too. To be serious though we also know this:
Who’d a thunk? Now, again in Insider (forward?) we read of the financial health and thus sustainability of the Scottish game. See this:
‘Celtic, Rangers, Aberdeen, Kilmarnock and the like are showing the game north of the border – despite generating a relative pittance in broadcasting income – is in good shape.’
There’s clearly a disparity between the rich and the poor. Celtic, buoyed by UEFA payouts of €32 million, made £18 for every £1 earned by Kilmarnock. Yet Kilmarnock had a good year in 2016/17, as their income was up 28% in the season, partially due to higher gate receipts as the return of Rangers to the Scottish Premiership helped boost attendances for the clubs who hosted them.’
The report goes on to conclude:
‘What is encouraging is that clubs seem to have a handle on wages, as the key performance indicator used within the game is wages as a proportion of income. Kilmarnock’s profits on such a small turnover are astounding. The club has shown that by managing itself prudently as a business and not trying to live beyond its means can ensure both survival in the Scottish Premiership and a happy bank manager.’
This is not pro-Killie propaganda. I live in Ayr and support the Bairns!