Here’s the Herald’s headline today for an ‘exclusive’ piece by Tom Gordon, Scottish Political Editor, on the results of the evaluation of the Baby Box:
‘Parents snub the box part of SNP’s baby box’
Here’s what an accurate headline by a responsible professional news agency should have looked like:
‘100% of parents satisfied with Baby Box and contents’
The Baby Box, you’ll remember is just one of the humane acts, typical of the SNP administration, which I’ve covered here – free care for the elderly and the disabled, free HE tuition, compensation for the bedroom tax phases 1 and 2, free sanitary products in schools and colleges, bus passes – this is a government for the people. See this recent piece for more detail:
58 000 baby boxes to help increase life chances and now Scotland will be the first country in the world to provide free sanitary products to ‘end period poverty’. This is the kind of country I want to live in.
How did the Herald get their mean little headline? Here are the actual evaluation results:
‘Research into parents’ views on the Scotland’s Baby Box shows 100% are either satisfied or very satisfied with the overall quality of the contents. Ninety-nine per cent of parents are also either satisfied or very satisfied with the range of items, the design of the box and delivery arrangements.
Other key findings show:
- Contents were all very highly rated – most popular items were the bathroom/room thermometer (32% said it was most useful item), ear thermometer (22%) and sling (15%)
- When asked spontaneously what was missing most parents (69%) could not think of any suggestions. The most common request (made by 10%) was for new-born nappies to be included
- The most popular idea for inclusion when prompted was a second sheet for the mattress (67% said this would be very or quite useful)
- The majority of parents (62%) had used or planned to use the box as a bed. The main reason given for not using the box as a sleeping space was that parents had already purchased an alternative or received one as a gift (86%)
- Most parents had read all of the information included. The two most popular inclusions were a poem for your wee one (97% said they had read or planned to read) and information on safe sleeping (93%).’
See it? 62% had used or planned to use the box as a bed so that means 38% must have ‘snubbed’ it. No evidence for the choice of word ‘snubbed’ is offered nor is the key piece of information, that they already had an alternative, considered.
The Herald headline is beyond contempt but still a useful reminder that you should never be tempted to buy a copy again. May they sink and sooner than later.