The figures published by the Scotch Whisky Association are impressive if confusing in places:
- Exports up 5% on 2015 to 1.2 billion bottles
- There’s something a bit odd, to me about the number of bottles and total value. 1.2 billion bottles sold for only £4 billion means less than £3 a bottle. Enlighten me someone?
- ‘Reaching fragile local economies that other global export businesses can’t reach.’ Again, can someone enlighten me on that? Does it mean rich bastards in poor countries are still buying our whisky?
- Employs more than 10,000 workers
- Generates almost £540 million in salaries for its direct employees,
- Adds around £5 billion of value to the UK economy
- Supports salaries worth £1.3 billion in Scotland alone and
- Is the biggest single net contributor to UK trade in goods.
- Supports 7,000 rural jobs in Scotland and as many as 40,000 more jobs across the UK.
So that’s good news, presumably reinforcing my previous headline: