Newsquest (Herald & Times) Ltd, owner of The Herald and Evening Times, reports annual profits dropped 44% to £4.8 million in the 2016 year to 25 December. Average daily sales for the Herald were a mere 28 900. Wings over Scotland attracts around 300 000!
It must be only a matter of time until the parent company Newsquest Ltd dumps it and, hopefully, David Torrance will lose his captive audience for anti-independence drivel. The Scotsman is in an even worse situation with less than 20 000 daily sales. Even I have had nearly 10 000 on a few rare days and my publishing budget is SFA.
BBC Scotland News won’t reveal its viewing figures. We must assume that’s because they’re too scared to do so. We do know that Scotland 2016 manged no more than 30 000.
The important point is that come Indyref2 in say 2020, the media landscape will be transformed from that of 2014, with the majority of the voters accessing news from online sources which are much more likely to be either pro-independence or at least impartial thus more accurate.
Look back at these tiny five-digit figures and remember there are 3 900 000 voters in Scotland. Even if Reporting Scotland were still getting the 500 000 they claimed ten years ago, the vast majority would still be getting their news online.