This just published on the Scotsman website:
‘Support for Scottish independence could be as high as 57 per cent according to a Google survey.’
It’s not clear exactly what the methodology used was. We only know it was online which tends to be more accurate as this catches the predominantly Yes-supporting young who are often under-represented on land-line telephone-based surveys. Also, we don’t know how big the sample was other than that it was in the thousands. Activity on Google can be in many thousands so we might have a very big sample indeed. The Scotsman article notes:
‘The user’s gender, age and geographic location are inferred based on anonymous browsing history and an IP address. Using this data, staff at Google Surveys say they are able to build a representative sample of thousands of respondents.’
The survey was carried out by Google in association with the Daily Record. Specifically it found 57% would back an independent Scotland within Europe if faced with the choice of going it alone or living under another Conservative government after Brexit. So, it wasn’t a general support for independence question but one constrained by the Tory government and Brexit factor.
Hopefully, we’ll find out more in the days to come but I can’t help be cautiously cheered by it.