I’ve just been contacted by a recently-retired senior BBC England staff member to tell me confidentially of the collapse in audiences for BBC Scotland’s two flagship news programmes. Reporting Scotland’s audience has fallen from around 500 000 in 2014 to less than 200 000 while Good Morning Scotland’s audience is now less than 40 000.
According to my source these figures are evidence that even confirmed NO voters have become so depressed by the negative fear-based coverage on these two programmes that they cannot bear to watch.
It’s been coming for some time: BBC audience study shows Scottish viewers are most critical of all
It is possible that my source is unreliable. If so, BBC Scotland will hopefully provide the figures they have.